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Optimizing PDFs for SEO, however, remains a largely untapped opportunity. However, optimizing PDFs for search requires SEOs to follow a. understanding the basics of search engine optimization. 2. Feel Free to Share. Introduction to SEO. What is search engine optimization? It's a question that is. ing in general and search engine marketing in particular. He can be contacted at [email protected], and more information about.
Once we scan a document with lots of text to PDFs, it becomes an electronic file.
But, in reality this PDF is just an image of text, not a text-based document. How can you tell if the text is image-based?
Converting image PDFs with Able2Extract is an easy, 3-step process: open your image PDF in Able2Extract, select All to extract text from the entire document and click on the icon of the format you want to convert to. For example, MS Word. All you need to do after conversion is to review your output and save your file.
Add alternative text to images Most documents contain graphics. So it goes without saying that along with text, your PDFs will usually include some visuals. To help Google and other search engines understand images in your PDF, use alternative text Alt text to describe them.
Make sure to use a unique alt text for every image in your file. Do use the opportunity to include important keywords that best describe your graphics.
Here is how to add alt text to your images, shapes and objects in MS Office. Add links from PDF to your website and vice versa Optimizing PDFs for search also includes integrating them into your website internal linking structure.
If you link to the PDF from another page on your site, you are saying to search engines that this document is an important part of the website and that they should include it in their index and show in their SERPs for relevant keywords. It is also highly desirable to link from the PDF itself to appropriate pages on your website. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html?
In the real world, not everyone has the time, budget, and expertise to do that. Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials.
Whatever the reason, there are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it. Make sure your PDFs are text based. Okay, this first one is pretty obvious. However, we still find companies whose materials were designed in an image-based program. Complete the document properties.
It seems like the vast majority of PDFs are without specified document properties, the most important of which is the Title. The Title property, if present, almost invariably represents the words that will be displayed as the heading of the search result. There are other document properties meta data you can supply, including Author, Subject, and Keywords, but presently these appear to have little search-related affect.
Perhaps in the future search engines will treat it as such.
Optimize the copy. Copy in text-based PDFs is no different than web-page copy. Optimize it. Build links into PDFs.
Make sure you include links in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links. Often, PDFs are passed along to others via email. Accordingly, a reader may be viewing the PDF in isolation i. By placing links into PDFs, you give these readers an easy way to click back into your site, where you can further influence them. Pay attention to the version.
Although Acrobat 8 is out, for now you should save your PDFs as version 1. Not everyone has the latest versions of Acrobat Reader. This way it will be good for search engines and most readers.